DraftKings Sells VSIN Back To Musburger Media
Sports Betting Company Returns To Founders’ Ownership

Meet the new boss, same as the old boss or so the song goes. The same applies to VSIN, as Musburger Media bought back the sports betting and media network from DraftKings on Monday. Musburger Media reacquires VSIN, with Brent Musburger and Bill Adee set to run VSIN.
🚨 VSiN, The Sports Betting Network was purchased today by Musburger Media from DraftKings Inc.https://t.co/9OQye9W8Lp pic.twitter.com/31dg6qVEf6
— VSiN (@VSiNLive) July 22, 2024
Brent Musburger Offers Statement
Legendary announcer Brent Musburger, who founded the company, announced the news in a statement.
“The sports betting industry has changed a lot over the past three-and-a-half years. Our original vision for VSIN remains. We commit to delivering the most credible, independent information and analysis sports bettors can find anywhere” said Brian Musburger.
“We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSIN into the future and cementing our position as a trusted authority in sports betting.”
DraftKings purchased VSIN in 2021 for a reported price of $70 million. While the sale price was not announced, it would be surprising if it was close to the original deal.
DraftKings Offered Its Sentiments, too:
“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals” said Stephanie Sherman, chief marketing officer, DraftKings. “We want to thank Brian, Bill, and the entire VSIN team for a great relationship. We look forward to continuing to advertise on the network.”

Musburger media reacquires VSIN: What is next?
So, what will the sale mean? Musburger Media reacquires VSIN. The company will continue to grow its sports betting offerings and information for clients and customers.
Per RBR.com: VSiN’s original content is accessible through multiple video and audio channels including YouTube TV, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, and on upward of 300 terrestrial radio stations throughout the country. With Musburger Media reacquiring VSIN, the network’s reach and influence in the sports betting world are expected to expand even further.
What is VSiN?
VSiN, The Sports Betting Network, dedicates itself to providing news, analysis, and proprietary data to the millions of Americans who wager on sports and make sports betting a multibillion-dollar industry.
Fueled by award-winning broadcasters and legendary oddsmakers, the network informs and entertains with the latest sports betting news. Fans can access VSiN content on YouTubeTV, Rogers’ Sportsnet, NESN, Marquee Sports Network, AT&T Pittsburgh, MASN, iHeartRadio, TuneIn, terrestrial radio stations across the U.S., VSiN.com, and VSiN.com/Podcasts.
VSiN has studios in the sportsbooks at the Circa Resort and Casino and The D Hotel in Las Vegas.
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