Bet365 Laying Down Roots in North Carolina Ahead of Launch
Bet365 in North Carolina: Mobile Sports Betting to Launch Monday

DraftKings and FanDuel have separated themselves as the leading sportsbooks in the industry, but make no mistake, bet365 is gaining momentum.
With North Carolina set to launch on Monday, making it the 30th U.S. state (plus Washington, D.C.) to legalize online sports betting, the English-based book is already laying down its roots. It will mark bet365’s third debut since Jan. 30, having planted its flag in Indiana at the end of January and Arizona on Feb. 5.
Here is the latest on bet365 in North Carolina.
Teaming Up
North Carolina will be the 10th state in which bet365 operates. Each of the Tar Heel State’s eight operators were required to partner with a pro sports team, venue or organization, and bet365 has chosen to team up with the NBA’s Charlotte Hornets. The state is allowed up to 11 sportsbooks. So far, six partnerships besides bet365 have been announced.
- DraftKings NC (NASCAR)
- FanDuel NC (PGA Tour)
- Fanatics Sportsbook NC (Carolina Hurricanes)
- PENN Entertainment (Quail Hollow Golf Club)
- Underdog Sports NC (McConnell Golf)
- Bet MGM NC (Charlotte Motor Speedway)
- Caesars (TBA)
The Eastern Band of Cherokee Indians and the Catawba Indian Nation, both of which offer in-person sportsbooks at their casinos, also applied for licenses.
Setting Itself Apart with Promos
North Carolina is also the third state where bet365 has joined as part of a multi-operator launch, following Ohio in January 2023 and Kentucky eight months later. It fared quite well in Ohio, producing the fourth-biggest handle ($501.09 million) of any sportsbook behind FanDuel, DraftKings and Bet MGM in 2023.
Bet365 collected $66.56 million in adjusted gross revenue for a win rate of 13.29%. Meanwhile, it trailed only DraftKings and FanDuel in terms of handle ($65.69 million) in Kentucky. There it made $12.54 million in adjusted gross revenue for a win rate of 19.08%.
How has bet365 managed to hold its own? How about this: bet365 spent $82.1 million on promotional credits and bonuses alone in Ohio throughout 2023, reeling in new customers with attractive sign-up offers.
Comparatively, bet365 handed out $21.4 million in credits and bonuses during its first month of operation in Kentucky, trailing only FanDuel ($42.5 million) and DraftKings ($28.8 million) during that time period. That far exceeded Bet MGM, Caesars, Fanatics, and other sportsbooks similar to bet365 in the industry. That is making the rounds across gambling news.
Starting Up in the Tar Heel State
While North Carolina residents must wait until Monday to bet online, March 1 was the first day they were eligible to create new accounts and deposit money with licensed operators. Bettors must be age 21 or older.
The launch date coincides with one of the busiest months on the sports calendar, with the NCAA Tournament segueing into the final weeks of the NBA and NHL regular seasons and Opening Day for MLB.
The four major sports (MLB, NBA, NFL and NHL) will all be available to bet on in North Carolina, as well as college basketball and football, the PGA Tour, NASCAR and Olympic-style sports. However, betting on horse racing will have a different start date, the rules for which are still being drafted.
Time will tell how bet365 in North Carolina fares. But early indications are promising.
Stay tuned for the latest news on bet365 in North Carolina.
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