DraftKings Acquires Sports IQ Analytics
Oddsmaker Also Makes Lines For Player Props

DraftKings has made its second big acquisition in 2024, this time adding Sports IQ Analytics. Terms of the purchase were not disclosed, but it appears to be a solid move.
Sports IQ Analytics is well-respected in the oddsmaking field. Its use of AI and computer learning to create odds has earned strong reviews. Its live betting odds are considered among the best in the business. DraftKings acquiring Sports IQ shows its desire for continued growth.
“I’m excited for this next chapter in the Sports IQ Analytics journey,” Sports IQ Analytics CEO Omer Dor wrote on LinkedIn. “In DraftKings Inc. we join a team whose desire for winning and being the best matches our own. Thank you, Jason Robins, Paul Liberman, and the entire team for welcoming us onboard.”
Sports IQ Analytics offers lines on all the major events, such as NBA betting and NFL betting. It’s best known for its technological advancements to help establish odds.
It made sense that DraftKings acquired Sports IQ Analytics after BetMGM bought sports analytics company Angstrom Sports last year. There’s competition between sportsbooks, especially since that often transcends to other bet offerings.
Somebody playing at DraftKings sportsbook is more likely to play at DraftKings casino than another online gaming site.
Sports IQ Analytics was founded by Dor, Matthew Belzberg, Jose Alfaro, and Andrew Schwartz. The company takes great pride in its oddsmaking abilities.
It may take a while, but in time, this is the type of move that will help in the DraftKings review department. Gamblers enjoy being able to wager on more than one type of betting endeavor, even if it’s seldom used.
DraftKings’ Other Big Purchase
In February, DraftKings purchased the lottery app Jackpocket Inc. for close to $750 million in cash and stocks.
“We are very excited to enter the rapidly growing U.S. digital lottery vertical with our acquisition of Jackpocket,” said Jason Robins, co-founder and CEO of DraftKings at the time of the purchase. “This transaction will create significant value for DraftKings not only by giving our customers another differentiated product to enjoy but also by improving our overall marketing efficiency similar to how our daily fantasy sports database created an advantage for DraftKings in OSB and iGaming.”
It’s the differentiated product DraftKings is interested in. Having plenty of gambling options on the same platform is good for business.
DraftKings would like to see a regular casino bettor play their expert betting picks at the DraftKings sportsbook. That’s just good business sense.
Online sportsbooks often have casinos to keep customers from going to other sites. It’s the same concept for physical casinos to have sportsbooks on site even if they don’t bring in the same amount of money per square foot as the casino. It’s to keep the casino higher roller from going next door to make a sports wager.
DraftKings trails FanDuel in the majority of states the two operate in, so they’re looking to make up ground against the industry leader.
The company is making smart business moves that will help close the gap. DraftKings acquiring Sports IQ is one of those moves that will pay dividends.
For gambling news, odds analysis, and more, visit Point Spreads Sports Magazine.