Caesars Finds Way In for North Carolina Sports Betting
Caesars Entertainment Will Make Its Mobile Sports Betting Debut in the Tar Heel State on March 11th

Just in time for March Madness!
Guess what, Tar Heel State? March Madness is about to get a whole lot madder because Caesars is taking its sports wagering game online, and they’re doing it with a little help from their friends, the Eastern Band of Cherokee Indians.
Caesars Entertainment just made a grand announcement that they’re expanding their partnership with the Eastern Band of Cherokee Indians. Why? Well, they’re not afraid to roll the dice – it’s all about launching their flagship sports betting platform online in North Carolina. And guess what? They’re aiming to go live on March 11, just in time to add some extra madness to March Madness!
North Carolina, we know you love @HarrahsCherokee & @HarrahsValRiv, & today we’re announcing the expansion of our relationship with the Eastern Band of Cherokee Indians to bring the Caesars Sportsbook app to the Tar Heel State for the launch of legalized mobile sports wagering! pic.twitter.com/2o2zniJTD5
— Caesars Sportsbook & Casino (@CaesarsSports) January 30, 2024
Now, let’s talk about how this partnership dance works. Caesars Sportsbook is getting cozy with the Eastern Band of Cherokee Indians Tribal Casino Gaming Enterprise, courtesy of a license that’s pending some regulatory high-fives. This collaboration will open the door for Caesars Sportsbook to strut its stuff in the mobile sports betting arena when North Carolina officially kicks off its online gambling on that exciting March 11 date. Mark it in your calendars!
Oh, but that’s not all – the party starts early. Starting March 1, the Caesars Sportsbook app will be open for sign-ups and deposits. You know, just so you can get your betting groove on before the grand kickoff.
News: Legal mobile sports betting is expected to begin in North Carolina on March 11, per the state lottery.
These operators are likely to launch on that date:
– bet365
– BetMGM
– Caesars Sportsbook
– DraftKings
– ESPN BET
– Fanatics Sportsbook
– FanDuel
– Underdog Sports— Bennett Conlin (@BennettConlin) January 24, 2024
Now, what’s fascinating is that this partnership isn’t just about virtual handshakes and digital signatures. Caesars Sportsbook is already the cool kid on the block with two in-person sportsbook locations at Harrah’s Cherokee Casino Resort in Cherokee and Harrah’s Cherokee Valley River Casino & Hotel in Murphy, North Carolina.
In an expanded friendship deal, Caesars Sportsbook gets the VIP pass to exclusive rights for mobile sports wagering at these two happening casinos and on the splendid Eastern Band of Cherokee tribal lands in western North Carolina.
Eric Hession, the President of Caesars Digital, spilled the tea, saying, “Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades. Expanding this long standing partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state.”
Now, buckle up for the bonus round – betting news says that Caesars Sportsbook is making it rain rewards through its loyalty program, Caesars Rewards.
Every wager you place earns you Tier Credits that level up your status and Reward Credits you can splash on cool stuff like discounted getaways at various Caesars destinations across North America, culinary and entertainment experiences, and even bonus cash in the app. Who said betting couldn’t be rewarding?
Simplify your Vegas travel with the @CaesarsRewards Travel Bundle. Book your room and flight for a getaway while earning Reward Credits all at once at https://t.co/O3mHeVlrDh ✈️ pic.twitter.com/9ToHEsFL3k
— Caesars Palace (@CaesarsPalace) January 25, 2024
The ACC men’s basketball tournament is a massive deal in North Carolina, with four ACC schools in the arena. So, betting online will add more fuel to the big dance frenzy. Get ready for slam dunks, three-pointers, and maybe even a winning bet or two!
So, North Carolinians, gear up for a March to remember. Thanks to Caesars Entertainment, the Tar Heel State is about to get a whole lot more thrilling. And who knows, with sports betting, March Madness might just become March Moolah!
For gambling betting news, odds analysis, and more, visit Point Spreads Sports Magazine.